It is clear this chap is a highly skilled maker and also has marketing and sales under control, he should be a rich man.
But......................
To use dovetails along the grain is structurally indefensible so if they are only for decoration they may as well have been inlaid.
Having two dissimilar timbers for a every part of a guitar body is unlikely to improve the tone
So it's all a marketing gimmick. Fine, so long it is seen as such, well made or not. It is not a classic example of the luthiers art or cabinet making techniques.
