That's correct, but ultmately when people get fascinated with something (we've parsed the underlying real rates that don't involve suicide or homicide by males 17-26 (half of the non-suicide homicides - as in, gang violence - without even sorting out other avoidable homicides - that leaves you with what you can't control - it's a tiny fraction, but *all* of those make the news. They are perhaps a tenth to a 20th of alcohol related deaths).That is whataboutery though.
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If deaths are the issue, then why is it that only scary deaths that don't have fun attached in some other way counted?
Gun homicide rates (per 100k) are about half the rate that they were here, maybe slightly higher, but *way* down in the 1970s-1990s, but you'd never know it, because we get to hear about each scariest one 400 times.
Fortunately, drunk driving deaths are down a similar amount, but "permissible" use (of alcohol) deaths and suicides are up. Somehow, we're focused on what's going down and not what's going up.
Why does it matter? Presumably, parents are afraid of kids getting hurt when the school shooting topic comes up.
Ever ask parents if they're worried about their kids being an overdose victim? Pediatric overdoses (from accidental or intentional ingestion of opioids, etc, 20 times more likely over the last 20 years). 20 times. I think it's an important question - are you scared of the result or are you scared of the method. If you're scared of the method more than the result, is that really rational? I don't think it is.
I think none of the reasons are OK. Brushing one under the rug as OK because it's not scary because "it won't happen to you" is just as not OK.