Rod/Bob as Porker says really they are scales for reading the X,Y and Z and Rod the make is Denford although they have different badges put on them also called a VMC or 626 I think Grizzly and Myford do virtually the same mill..
Matt the make of mine is Sinpo but yes they all seem to be the same DRO systems again with different badges, fitting was straightforward although slow as I hadn't done one before, the Z axis (the knee) was the hardest as the scale has to be square in both axis and as you can see in the pics the mills column is tapered so that took me a whole day to sort, but I must say it's brilliant and worth every penny and you wont be disappointed!
Myfordman since I have taken the pic I have reduced the depth of the guard on the X axis by about 10mm which has helped, I have a bellows type guard on the ways and this limits the Y axis a little already and I've measured it at about another 5mm loss, I can live with this as I can keep the length guides at the front of the table and anything big on the mill I can always pull the head forward for more room...