Hello woodworking friends,
I got a e-mail from mr. Styles, Managing Director from Axminster after I send Axminster a e-mail why
there prices hat a terrible price increase.
I got this answer"
"I'm very much regret the need for such a price increase which has been bought about by market factors well
beyond our control and it would seem that of the banks who seem to have created this world wide mess of uncertainty."
They have always the ride answer, or the oil prices are high or the transport cost are high or the iron is high in price
and now it is the level between the pound and the dollar. Do you think when the level between the pound and
the dollar is coming on a good level in the future that we get a price reduction?
Further, he said "The pound fell from a level of 1.95 dollars to the pound in November to a level of 1.50 dollars and
since then further to a rate of 1.41 which has a net increase of 37.9% on all of our dollar related purchases very similar
in a way to the way the Euro has strengthened in relation to Sterling making many European holidays and products to
expensive for people here in the UK to afford".
Oh that's nice, he is thinking off you guys.
Next he said "When considering our pricing we have only passed on a small percentage of the increase caused
by exchange rates calculating that the sander in question would equate to approximately 431 Euros at the new
price inclusive of tax".
Yes, your reading it correct, you must be happy with the prices from Axminster.
The last from his speech "Having looked at the pricing in November the machine priced at £345 (no it was 339,95)
would have cost 500 Euros with the exchange rate at 1.45 Euros to the pound the new price of £388.95 will cost
you 431 Euros with a rate of 1.11 to the pound so hopefully you can see how the exchange rates distort the prices
we pay for goods.
Regretfully I am unable to help you further on price with this item as in my last email to the email club I purposely
mentioned that prices were having to increase which is beyond our control and are now working on extremely
tight margins in hope that the pound may recover from the very low levels it has settled at recently.
If I am able to help you further in any way please do not hesitate to contact me personally".
This was the explanation from the manager from Axminster mr. Styles, Managing Director from Axminster why they hat this price increase.
They have always ride and there is nothing what we can do about it. We must take this price increase like
gentle sheep's. I'm just a stranger in you country, but it hurts me also because it happens here (Netherlands)
also and there is nothing we can do about it.
As you look at this world now, is that our debt?
I told mr Styles my story about my handicap and my difficult life, but that was probably to humanitarian for this manager, no reply.
But after all this price increases and there wordless answers I'm gone search
for a other nice tool business, one with feeling. AXMINSTER IS OUT.
Sorry for my English
Schummie.
blue = mr Styles
