I've run a branding/graphic design business for 14 years. Honestly your question doesn't have a simple answer, some people spend a lifetime distilling the essence of one brand. In the simplest terms: if your brand is working it should optimise the value of your product and create some level of recognition in a marketplace. But you're not Nike or Coca Cola and you could easily get bogged down. If you're a one man band, check out the competition, find out what they're using and do something different (the plane logo is a bit over-used). I'd go to one of a million logo farms or find an off-the-shelf solution, get an effectively-priced logo sorted out and move on with marketing your business.A chap called Nathan (I believe from Murdoch joinery) rang me and gave me some feedback on the scribers. Generally he seemed to really like the tool but suggested adding a logo which I hadn’t thought of.
I looked into having a stamp made of the stylised plane on my logo but have opted for stickers at this point.
I’m interested to know if a logo would make a difference between buying or not buying an item for you. Particularly in my circumstance where it’s obvious I’m a one man band.
I’ve come to realize that selling is a dark art so keen to learn what guides our decisions about what we buy.
I wonder whether being a single craftsman is a bonus for selling my boxes but a hindrance for selling the scribes.
Thanks in advance.
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