Thanks Tom, that's good advice.
It's a bit tricky because my furniture making is obviously not tool making so putting Tooley Park Furniture on the scriber might seem a bit odd to some people.
You are right though I've had so much advice on this I'm going around in circles a bit (not a complaint I hasten to add).
Philip, I'm not a marketing expert, just comment on personal experience, we had exactly your dilemma.. You probably need a new logo, a simpler one to put on the tools, over time you may decide to use it to replace your Tooley park one, that was where we ended up. you can take your time to take that decision, running two logos in the immediate future. The negative is that two logs/brands will dilute your brand recognition, and when you consolidate to one, you will lose some of the brand value you spent time building up, but those are trade-offs you can decide to take later on.
It makes sense to develop a simpler logo, it will take a bit of thinking through, there are several benefits of a simple but unique logo, simple logos are easy to recognise think RR, Shell etc and as you say easier to apply. Reflecting on what people said about the type of application you start with ( etching, sticker etc,) if you go for a more polished method of application, you can still keep the same logo, so choosing the logo is the key thing to get right first. It would be worth checking the new logo works on different media, metals, paper, wood, etc and in any colours you might want to use and can be applied using a variety of methods