+1 for sharpening spade bits - easy to do and makes a world of difference. The steel quality also matters though. I had a wide one bend, just behind the flat where the shaft is narrowest. I think that it heated up so much it lost the temper and softened. When they're cheap steel and start to lose their edge, they go over pretty quick. So like chisels it's hone little and often. They are also prone to wander when used across the grain, particularly in fast-grown softwoods, with really prominent and spaced growth rings. The blade gets pushed around by the grain, and there's nothing in the bit design to force it to keep to a straight cylinder.
I'm sure you can get good quality ones - Bosch do them ISTR. I've tried the cheap ones from the likes of Screwfix. I wouldn't do so again!
On auger bits - don't use them in a pillar drill. You can't run them at slow enough speeds to be safe. They do work in battery drills pretty well though. I've just made 24 x 9" holes in Glulam beams with a 600mm x 1/2" one. It needed fewer battery changes than I expected (10.6V Bosch kit). As long as you're happy you can drill square to the surface by eye it's fine, but once you've gone 1/2" in you're effectively committed and you can't change the line. I use a square held against the surface if it's critical. 20mm would be fine that way.
It's worth mentioning that lip+spur augers don't really work in the same way as flat bits or ordinary twist drills. Assuming you're drilling across the grain, once the spur has cut the fibres, the 'lip' splits them away. The lip doesn't really cut as much as cleave, and so doesn't really get blunt very quickly either.
You may need to touch up the end of the spur, as that does blunt, but it's arguably an easier sharpening job than a flat bit, especially on the bigger sizes. Augers are pretty rubbish in end grain or in man-made board* though, because the fibres aren't aligned so that the system can work properly.
These posh multi-fluted jobbies are probably wonderful in the right application. I think they're intended to cut fast in site work for plumbers, sparks and so on. From the ones I've seen, and I haven't used them, the bevel angle is pretty steep, more like a flat bit. As a consequence you'll have four "blades" to sharpen at a time, although they should last twice as long. Also, being a half-way house between spade and auger, they ought to run straighter in difficult timber and not wander. Personally I can't see the advantage - I'd go for control over speed every time.
Hope some of that's helpful.
E.
*Glulam beams have end-to-end orientated grain like normal timbers.