Budget is going to decide how far down the rabbit hole of specs/features you go down. In all honesty for the average home user stick with any of the popular brands and you will be fine. Panasonic, Samsung, LG, Sony.I want to buy a new telly
Going for a 50”or there abouts
Probably from AO or my son suggests John Lewis.
So...... what brand???
Looking at LG and Samsung
But the toshiba ones at same spec seem to be cheaper(price wise) and I am wondering why.
Supplier - I often do this for family members and have used either Richer Sounds or John Lewis. No one else. I have had to claim on the extended warranty with both companies and both times my issue was resolved brilliantly. Although John Lewis were faster and in general provided better customer service (in my experience).