A shell auger was traditional, and good for end grain, but requires a huge force for that size. Best to start it in the right direction with a conventional auger or Forstner bit. I have no comparison with WoodOwl's augers, which I suspect may be the best affordable modern tool for this job.
To enlarge an existing hole, a reamer is best. Home made D bits work very well, but require plenty of heft (and lubricate with beeswax). For a hole that size I would expect to need a 3 HP lathe.
These are not modern tools. One bass clarinet that I know from 1830 has two parallel holes about 24 mm diameter, 600 mm long in one hefty piece of boxwood. Bass Curtals exist with 2m bored holes. And remember that boring holes was common technology in the 17th - 19th C. Logs were end-drilled for water pipes and gun boring was big business.
Gun drills are still the most efficient way, but expensive and difficult to manage in that size (and need an air supply).