They attract so much interest because some people live for this stuff, if you dig a little deeper than the headlines you often find these stories have been totally exaggerated or completely made up.
Remember the classic story about "racist" black bin bags years ago? Made up by the press.
Renaming manhole covers? Made up by the press.
I could go on and on...
This story has more than a passing similarity to those and hundreds of other similar stories, all designed to provoke a knee-jerk reaction amongst newspaper readerships, who apparently can't get enough of these stories that affirm their view of the world, and never fail to rise to the bait.